SEO marketing is all about search engine optimization. Essentially speaking, if you run a business that depends at all on internet traffic, you want your website to show up at the top of lists, and you want this because then you will get more visitors. You want to be on popular searches, because otherwise it doesn’t matter if you’re at the top of a search term that nobody actually searches. If you have a higher Google rank, you see greater success, it’s as simple as that. And moreover, if you have a product and other people are describing your product, you don’t want them having a higher SEO ranking on a search of your product than you do. You can optimize your SEO in various ways, and frankly you can of course do it yourself. But the big and main reality is that while you could do it for yourself, you probably don’t have that much experience in the field. Therefore you would be going through trial and error and possibly not seeing real success. The best way would therefore be to actually use an expert to either teach you or do it for you. They may have connections you don’t have, secrets they don’t necessarily want to share with you, etc.